PR? What’s that?

People always ask, “What’s your major?”  I confidently answer public relations just to be met with a face full of confusion. “What’s that?” or  “That’s like a publicist or a manager right?”  I’ve even had a few tell me there’s no money in that and I should just become a nurse or a teacher.

People don’t realize just how fundamental PR is to every day life.  It’s all about creating and nurturing a strong, positive relationship between an organization and its audience. Something as simple as a dry cleaning service or a car wash even utilizes PR.

It’s all about maintaining and improving a mutual understanding as well as improving the channels of communication. PR can also help bring in new ways of setting up a steady flow of information. A company’s reputation, continued existence and profitability all depend on what a PR specialist can do for them. They depend on us to give them advice and provide them with a winning strategy.

With PR you can work practically anywhere. There are so many diverse aspects to it. You can go from working with a school or a hospital to a fortune five hundred company. It just depends on what you want to do whether it’s on a small scale or a large one.

According to the United States of Bureau of Labor Statistics there were about 275,200 public relations specialist jobs in 2008 with an expected grow of 24 percent within in the next 7 years.

It’s not just about making someone look good. I like to think of a specialist as a jack-of-all-trades. You would:

  • Handle conflicts
  • Create a positive work relationship with the press
  • Draft press releases
  • Organize and conduct events and programs
  • Create various print or broadcast material
  • Keep the public informed
  • Develop plans and policies
  • Research
  • Handle advertising and sales promotion

There’s so much to do and the field is ever changing. I chose to study PR because I like to network. I enjoy meeting new people and helping them. Writing has always been a passion of mine and social networking sites like Twitter and blogging have introduced me to so many new things about PR.  With this as my chosen career I doubt I’ll ever get bored.


About Rushunda Ware

Summer Intern at The Alison Group in Augusta, GA.
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