The Intrinsics Brand of products for the spa, beauty and nail industry was due for a new look. In an industry that thrives on look and sex appeal, Intrinsics products are essential but certainly rather unassuming. After all, cotton swabs, pads and towels are not overly sexy on their own. Packaging is the answer and the new logo along with smart and sassy packaging are as fresh as the products inside. We are happy to be involved with the marketing and makeover. Response from distributors has already been encouraging. We expect the latest direct mailing/sampling program will pay big dividends.