“Click2Cook” is a name we developed for the Bella-Tavola line of butane-powered tools. This is not the only butane fueled stove on the shelf and there is no true USP so we considered the actual buying experience to help us with the naming.
We had some consumer anxiety to overcome. Butane stoves can appear scary, complicated and there is fire involved. By tying in the tactile experience of ‘clicking’ in the butane tank and ‘clicking’ over the ignite knob to turn it on we reinforced the brand name. At the same time the name, “Click2Cook” sounds as uncomplicated and safe as it truly is.
Given a choice, we believe consumers will choose the promise of the ease and simplicity implied by the name, “Click2Cook!” It’s easy to remember and we anticipate referral sales.