While there are several trade shows for this industry, there is none larger in the US than the ISSA show. The booth we designed for Treleoni filled the 20X20 space but is versatile enough to be used in many configurations. Its simplicity and yet unique structure made it one of the most operationally efficient and visually stunning booths at the show. The vertical column included digital lights rising twenty feet above the base. Treleoni had a fantastic show, meeting and exceeding the objectives for signing reps and sales. A great presence and heavy hype pre and during the show gave them a significant edge on the competitors. Treleoni is on track to become a major player in the industry.