Author Archives: markealison

Why a GPO Might Be the Best Way to Sell Your Services

GPO (Group Purchasing Organizations) have become an important player in virtually every vertical market. One of the largest is Premier, a sizeable GPO working primarily in the health care segment. Once your company is vetted by a GPO and given … Continue reading

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Six Reasons Why Radio Commercials Suck

Radio is one of the most imaginative mediums to work in. Done well, radio commercials are talked about, shared and even e-mailed, transcending the medium itself to become an endorsement of sorts. But great radio commercials are harder to find … Continue reading

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