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Author Archives: Kari McLeod
Naming a new product is always an interesting challenge. This one was no exception. HyDri started as project Y. The features of this new product were exceptional – All natural, soft cotton that acts as a barrier against the skin … Continue reading
The Alison Group is very pleased to be appointed the marketing group for Northwest Companies, Charlotte, NC. Northwest Companies is a 20 year old exterior facilities management company targeting $200MM in sales. They operate in the contiguous 48 states.
While there are several trade shows for this industry, there is none larger in the US than the ISSA show. The booth we designed for Treleoni filled the 20X20 space but is versatile enough to be used in many configurations. … Continue reading
“Click2Cook” is a name we developed for the Bella-Tavola line of butane-powered tools. This is not the only butane fueled stove on the shelf and there is no true USP so we considered the actual buying experience to help us … Continue reading
The Alison Group has partnered with Powerserve to launch a redesign of the Southeastern Firefighters Burn Foundation website. A new design from Alison is paired with great content management and developement from Powerserve. Southeastern Firefighters Burn Foundation provides assistance to families … Continue reading
The Alison Group has a long history in the Jan/San industry. We have worked with numerous clients over our 30 year history including names like Rubbermaid and Brillo brand. This year we were excited to have the opportunity to work … Continue reading
The Intrinsics Brand of products for the spa, beauty and nail industry was due for a new look. In an industry that thrives on look and sex appeal, Intrinsics products are essential but certainly rather unassuming. After all, cotton swabs, … Continue reading
In their first advertising campaign in years, Richmond Dental, now called “Richmond” is running ads in major dental publications including a BRC card and free sample offer. We are pleased to be orchestrating this launch and also designing a new … Continue reading
Queensborough Bank is one of our favorite accounts. Who doesn’t like a banker? OK, that is a facetious statement but in this case, it is true. Q continues to gain new ground based on the original campaign developed by Alison … Continue reading
As a designer, I am constantly looking at other work. From the internet to billboards, everywhere I look, I’m surrounded by design. My opinions can vary; sometimes I’m critical, and sometimes I’m admirable. But most of the time I’m inspired: … Continue reading