Author Archives: Kari McLeod

Naming a New Product – HyDri™ from Barnhardt Natural Fibers Group

Naming a new product is always an interesting challenge. This one was no exception. HyDri started as project Y. The features of this new product were exceptional – All natural, soft cotton that acts as a barrier against the skin … Continue reading

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The Alison Group & Northwest Companies, Charlotte, NC

The Alison Group is very pleased to be appointed the marketing group for Northwest Companies, Charlotte, NC. Northwest Companies is a 20 year old exterior facilities management company targeting $200MM in sales. They operate in the contiguous 48 states.

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Treleoni Debuts at ISSA with Alison Help

While there are several trade shows for this industry, there is none larger in the US than the ISSA show. The booth we designed for Treleoni filled the 20X20 space but is versatile enough to be used in many configurations. … Continue reading

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Alison Partners with Powerserve to Launch Burn Foundation Website

The Alison Group has partnered with Powerserve to launch a redesign of the Southeastern Firefighters Burn Foundation website. A new design from Alison is paired with great content management and developement from Powerserve. Southeastern Firefighters Burn Foundation provides assistance to families … Continue reading

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Alison adds Treleoni and prepares for a new client/product launch

The Alison Group has a long history in the Jan/San industry. We have worked with numerous clients over our 30 year history including names like Rubbermaid and Brillo brand. This year we were excited to have the opportunity to work … Continue reading

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Intrinsics Line of Products Gets Makeover

The Intrinsics Brand of products for the spa, beauty and nail industry was due for a new look. In an industry that thrives on look and sex appeal, Intrinsics products are essential but certainly rather unassuming.  After all, cotton swabs, … Continue reading

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Richmond Dental Makes a Splash

In their first advertising campaign in years, Richmond Dental, now called “Richmond” is running ads in major dental publications including a BRC card and free sample offer. We are pleased to be orchestrating this launch and also designing a new … Continue reading

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Queensborough Regional Bank Targets Business

Queensborough Bank is one of our favorite accounts. Who doesn’t like a banker? OK, that is a facetious statement but in this case, it is true. Q continues to gain new ground based on the original campaign developed by Alison … Continue reading

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Something to Aspire Towards; Jessica Hische

As a designer, I am constantly looking at other work. From the internet to billboards, everywhere I look, I’m surrounded by design. My opinions can vary; sometimes I’m critical, and sometimes I’m admirable. But most of the time I’m inspired: … Continue reading

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